Erin Melnychuk

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Viewing 9 posts - 1 through 9 (of 9 total)
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  • in reply to: Ideate – Discussion – Glen Morrison #2032
    Erin Melnychuk
    Moderator

    Hi Glen, I can appreciate the struggle! If it makes you feel any better, I’ve worked with businesses who have been operating for a while and still don’t have a clear idea who their customer is. You’ve identified a great place to start. Now, you’ll be able to build a ‘prototype’ around this starting place. You’ll begin the process of testing your assumptions associated with your business model design. This will begin to give you market based feedback you can use to adapt and refine your business model. What do you feel will be required to validate your model? Erin.

    in reply to: Module 2 #2026
    Erin Melnychuk
    Moderator

    Hi Chris,

    Great question! Once you identify the pain point from the customer perspective, the pain reliever is the actually approach by which you’d address that pain point. Consider the pain point the ‘what’ (as in, what the precise problem is) and response the ‘how’ (as in, how you will solve that problem in your service or product design).

    I hear you about the level of consideration of your first marketing experiment. My advice here would be to not over think this. This isn’t a full blown marketing strategy for your business. Just a mini experiment to start getting real time feedback, contacts, etc. For example, you might simply put together an image to share on your social platforms and the call to action might just be ‘contact us for more information’. This way, you can begin to populate a contact list with their information and further your discovery conversations. You can gain really important early adopters with a simple campaign. Or, perhaps your social post is designed to gather more likes or followers, so you can begin to develop your audience. What we’re going for with this exercise is to begin baby steps in making your business real and using real life information to begin guiding your decision making. They are become ‘design experiments’. Try something, watch what happens, learn from it, and adjust.

    I hope this is helpful! Keep those questions coming 🙂

    in reply to: Inspire – Glen Morrison #2023
    Erin Melnychuk
    Moderator

    Hi Glen, I love this reframe. I am a community developer and firmly believe that connection is the antidote to disorder. For example, when I’m working with a business district which has high vacancies, we see a strong correlation to social disorder in the area. The first thing we do is to find creative ways to ‘animate’ the space. Give it life. Have people connect in the space. The same is likely true in rural communities. If neighbours aren’t connected, how do you overcome crime? Our society has drifted away from connection to a more individualistic one. We are more isolated than ever.

    in reply to: Intro- Sandy Stephen #2009
    Erin Melnychuk
    Moderator

    Good morning Sandy,

    Great to meet you on the forum and learn about your business idea. I love the complement of offering the custom frames in addition to your photography.

    My recommendation is to hold off on writing your business plan until you’ve developed the business model, which we’ll be doing through this course. There are many variables which go into developing your business model. Using a business model canvas, like we’ll be doing here, will allow you to play with all of the variables, until you land on a model which you think will work. Then, it makes sense to write your business plan.

    The reason we take the approach is because business plans are long documents, which follow a fairly linear process. If you are playing with your business model as you’re developing the business plan, it’s not so easy to update a change to one of the variables throughout the entire document, because it will be threaded throughout.

    There are a number of free, online, business planners out there. These walk you through each section of your business plan. You can save your work and keep coming back to it. You can also export your completed business plans to save your document. You might consider checking out the one from BDC, but there are many.

    Erin.

    in reply to: Intro – Sean Skehen #1994
    Erin Melnychuk
    Moderator

    Hello Sean,

    What is the business you’re operating?

    I love your reflections about the need for entrepreneurs to be nimble and adaptable. This is a critical mindset for entrepreneurs and a major contributing factor to business failure. Entrepreneurs often get fixated on the way they want the business to look like, and forget, that if it isn’t what the market needs or is asking for, there isn’t a viable business model in place. Entrepreneurs need to learn to read the environment and pivot accordingly. The ones who survived the pandemic were able to be innovative like this.

    A lot of your questions are much more operational than we’ll be covering in the program content. However, they are perfect questions to bring in to coaching conversations, so please take us up on the offer for 1:1 coaching.

    What I think you’ll appreciate in this program is learning how to use a business model canvas as a quick way to map out where your business is currently at, and where you’re trying to get to.

    Looking forward to learning more about your business as we go,
    Erin.

    in reply to: Pusah #1993
    Erin Melnychuk
    Moderator

    Good morning Jeff,

    In this program, we’re going to focus first on developing your business model. Consider that the ‘why’ and ‘what’ of your business.
    The questions you have posted fall into the ‘how’ of your business, which are great questions to bring into your coaching conversations, once you have developed your business model.

    Looking forward to learning more about your venture as we progress through the program.
    Erin.

    in reply to: Introduction – Glen Morrison #1992
    Erin Melnychuk
    Moderator

    Good morning Glen,

    It’s so wonderful to learn about you and your business idea.

    Judy has done a great job answering your question about a business plan.

    I’ll add, that we use business models first, before encouraging entrepreneurs to move on to business plan development, because there are so many variables which go into the business model. We use canvas to sketch out the model, so we can quickly play with the variables, until we land on a model which can work. Once we settle on a business model which we think can work, we can move on to developing it in detail through a business plan. The reason we don’t recommend going to straight to a business plan, is that the documents can be up to 50 pages long, and a very linear process. This means that if you realize one variable needs to change while you’re developing your business plan, it’s not so easy to update the thread all the way through your business plan.

    Looking forward to learning more about your business goals as we progress.
    Erin.

    in reply to: Chris Ayotte #1991
    Erin Melnychuk
    Moderator

    Hello to you both, Chris and Stephen!
    Judy has posed some great questions for you both.
    I’m looking forward to learning more about your business goals as this course progresses.
    Erin.

    in reply to: Chris Ayotte #1990
    Erin Melnychuk
    Moderator

    Hello to you both, Chris and Stephen!
    Judy has posed some great questions for you both.
    I’m looking forward to learning more about your business goals as this course progresses.
    Erin.

Viewing 9 posts - 1 through 9 (of 9 total)