Why a Diving Service

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    Anthony Bullen

    Hey Everyone,

    The reason I am choosing a Diver for hire Business is to help people solve problems that they may not have the technical skills or ability to solve themselves. I also want to have a positive impact on the environment by reducing junk left in the ocean and support sustainable fishing as well as aquaculture. My drive to help people most likely comes from growing up in a small fishing community. When I grew up there everyone helped each other. It is in my roots and was the driving factor for me to become a SAR Tech. As a bonus I love the ocean working around it and in it. It feels like home to me. I love how you have to figure out how to work with it and not against it.

    I applaud all your whys so far and really enjoy the fact that they all revolve around helping people and the environment rather than just gaining capital.

    Take care, I look forward to walking this path with all of you.


    Erin Melnychuk


    You’ve done an excellent job thinking about your own personal WHY and your business’ WHY (what problems it aims to solve).

    What might be missing is your customers’ WHY. Why would they care about that? What is it about what you are doing that is better/different than the other solutions that exist already?


    Anthony Bullen

    Hey Erin,

    I didn’t put it in there but it was clear in my head. My customers have several whys. The problems they need solved are cheaper if solved by me than replacement or dry docking and I feel that they will choose me based on my small hometown values.(The feeling that you are being helped by a friend rather than a company) Client relationships will be a very important in my business and have a trickle on effect. Diving for the Marina manager, Yacht Club or a particular fisherman and doing a good job for a fair price guarantees return business and getting referrals to people with boat issues. There is also very little competition.I have already started to build these relationships.


    Judy Evans


    As I read your post, I am thinking of the saying – ‘People don’t do business with businesses, people do business with people that they know and trust.’

    This is the foundation of business in rural communities, but not as common in large urban centres. That being said, when trust exists, word of mouth naturally happens and businesses grow.


Viewing 4 posts - 1 through 4 (of 4 total)
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