Module 2

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  • #2024
    Erin Melnychuk
    Moderator

    Hi everyone,

    You should be on to Module 2 at this point. I haven’t seen any posts about how you’re doing with Module 2. It’s a big part of your business modelling, so it requires enough time set aside to think through all of the components of your business model prototype.

    Let us know how you’re doing and if you have any questions about your business model design.

    Erin.

    #2025
    Chris Ayotte
    Participant

    Good evening, Erin.

    Thanks for the prompt. The Discovery Interviews are very helpful and have given me some great insight from those on the inside of the market I am targeting. My thinking on my value proposition and where I can provide a unique service is better refined; I’m sure this will get even better with more interviews.

    I would be interested to understand how to avoid the opposites game with the value map. In other words, are pain relievers are just the opposite of the pains? I am finding a few areas where it seems redundant and less creative. Likely my inexperience, but thoughts would be helpful.

    Finally, the marketing campaign seems like a bridge too far based on time needed and contacts required. Building it will be an interesting exercise, but I’m not sure the launch and monitor part is achievable. Any advice on this would be welcome.

    Chris

    #2026
    Erin Melnychuk
    Moderator

    Hi Chris,

    Great question! Once you identify the pain point from the customer perspective, the pain reliever is the actually approach by which you’d address that pain point. Consider the pain point the ‘what’ (as in, what the precise problem is) and response the ‘how’ (as in, how you will solve that problem in your service or product design).

    I hear you about the level of consideration of your first marketing experiment. My advice here would be to not over think this. This isn’t a full blown marketing strategy for your business. Just a mini experiment to start getting real time feedback, contacts, etc. For example, you might simply put together an image to share on your social platforms and the call to action might just be ‘contact us for more information’. This way, you can begin to populate a contact list with their information and further your discovery conversations. You can gain really important early adopters with a simple campaign. Or, perhaps your social post is designed to gather more likes or followers, so you can begin to develop your audience. What we’re going for with this exercise is to begin baby steps in making your business real and using real life information to begin guiding your decision making. They are become ‘design experiments’. Try something, watch what happens, learn from it, and adjust.

    I hope this is helpful! Keep those questions coming 🙂

    #2027
    Chris Ayotte
    Participant

    Erin; that’s vert useful advice.Thanks for the steer.

    Chris

    #2037
    Judy Evans
    Keymaster

    Chris,

    Each step forward and each piece of information helps define what is really taking place in the market. Keep taking the steps, and don’t worry if they are in the right order or direction, that will become clear in time. You are gathering intellegence and every fact is worth finding.

    Judy

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