Jeremy’s Intro

Viewing 6 posts - 1 through 6 (of 6 total)
  • Author
    Posts
  • #2624
    Jeremy Adams
    Participant

    Where do I begin.

    My names is Jeremy Adams and I live in Kingston Ontario and am still serving.

    About two months ago my wife and I joked about opening our own apparel line focused on Northern Nova Scotia and well we now have an online store. I have no idea what I am doing and am flying from the seat of my pant everyday but am excited fo this unknown journey with here.

    The biggest things I want to learn over the next 6 weeks is the following.

    1. How do you grow your business so it attracts those outside your circle.
    2. How do I ensure that I am giving those supporting me the best product for their value.
    3. How do I use social media to exploit my business.

    My biggest fear in this whole adventure is failure. My initial goal is for us to survive the first year of operations.

    I look forward to sharing my brand and issues with everyone.

    https://sunrisetrailapparel.myshopify.com/

    Jeremy

    #2630

    Hi Jeremy,

    Your website looks great! Gives me the sense that you love Nova Scotia 🙂

    #2646
    Eric McInnis
    Member

    Looks good Jeremy, can’t wait to see this unfold!

    #2661
    Erin Melnychuk
    Moderator

    Hi Jeremy,

    I think it’s wonderful that you are starting this venture as more of a side hustle, while you’re still working. It’s really smart. That approach is going to set you up for success. You’re nervous about making it past your first year… imagine if it also had to pay a full time salary to both you and your wife in year 1. That would exponentially increase the chances of failure. Because you’re doing this on the side, the major goals are to increase your reach and cover your costs. That feels achievable in your first year.

    I think your questions are all interrelated, which is good too. I’ll do my best to respond under each of your questions.

    1. How do you grow your business so it attracts those outside your circle.
    Social media, especially instagram and facebook, are going to be great tools in expanding your reach. You can encourage those already following you to share with others. You can run contests, which add new followers. You can also use paid ads to zero in on your market. I’d also encourage you to link your shopify store directly to your social platforms, so people can shop directly while you have their attention.
    2. How do I ensure that I am giving those supporting me the best product for their value.
    Engagement is key here. Get creative on soliciting input and suggestions from your audiences on what they’d like to see.
    3. How do I use social media to exploit my business.
    All of the above! Your business is going to grow through social media.

    ~Erin.

    #2694

    Clothing for Coasters, by Coasters. I love it! and how clever. Food for thought my comrade. If the rest of us knew what we were doing we wouldn’t be in this group, but here we are.

    #2725
    Judy Evans
    Keymaster

    Jeremy,

    To explore best practices, how is Shopify working for you? From your experience, what are the strengths and weaknesses of Shopify as an online store?

    Thanks so much.

    Judy

Viewing 6 posts - 1 through 6 (of 6 total)
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