Home › Forums › 3. Ideate Section Discussion (September 7 to September 13) › Ideate – Discussion – Glen Morrison
September 11, 2021 at 9:20 am #2029
I must admit, I am finding this topic difficult to write. I am struggling to find someone to conduct a discovery interview , essentially because almost all of my relationships I have developed throughout my career are in law enforcement, government and military and therefore is typically insular in nature and my exposure to contractors has been fairly limited – so my struggle is really nailing down who would be my potential customer. I understand this is problematic and is something I need to work on and develop. Intuitively, as the Acting Director of a Provincial security office there were numerous times I felt tasks conducted by my very small team could easily be contracted out – tasks such as Residential risk assessments, Physical security assessments, Salary disclosure risk assessments, threat assessments, policy development and policy review in addition to security awareness lectures and training. I also am fully aware, financial constraints and the limited ability for government business units to initiate contracts is and will be an obstacle. I have entertained calls and proposals with regards to security solutions – and typically the proposals are excellent and would be great in my organization (for example – security incident database) however, I also know my ability to get funding and approval is very difficult – especially when there is a concerted effort to limit spending and reduce employees – meaning innovation and external support is stifled.
so why try to bust into this market? …. based on my experience in the industry – I have a very good idea of the gaps and where I can provide a solution. I am also aware that when you do get in as a consultant or contractor then opportunities open up – so it will navigating this portion.
GlenSeptember 14, 2021 at 9:08 am #2030
Well. After some reflection I have narrowed the scope on my business concept. When in the government I developed a front line staff safety model based on the law enforcement use of Force model. The project was not implemented as colleagues felt it never had the critical review required to ensure the model was valid …. It is my intent to develop the model (by writing a book) then teaching the model to staff in business, schools, government.
The courses will be online
Or in person. – I will develop a train the trainer concept and implement the training
This concept is aligned with my values and concept of flipping the switch on fear about safety and security.
GlenSeptember 15, 2021 at 7:48 am #2032Erin MelnychukModerator
Hi Glen, I can appreciate the struggle! If it makes you feel any better, I’ve worked with businesses who have been operating for a while and still don’t have a clear idea who their customer is. You’ve identified a great place to start. Now, you’ll be able to build a ‘prototype’ around this starting place. You’ll begin the process of testing your assumptions associated with your business model design. This will begin to give you market based feedback you can use to adapt and refine your business model. What do you feel will be required to validate your model? Erin.September 15, 2021 at 9:37 am #2033
To validate the model. In reality it would have to go through some sort of academic rigour – I believe. However, it is essentially a spin off the police use of Force model that every law enforcement agency utilize to train their police with regards to use of force. I have colleagues in the threat assessment community and professional standards that I can present the prototype to for review.September 15, 2021 at 9:13 pm #2034Judy EvansKeymaster
Am I reading your posts right – is government a primary customer? Could big business be a customer?
Sometimes it helps to examine the optional ways that needs/wants can be filled. In security, who is taking care of the needs now? Can they fullfill the entire scope of the needs or are their gaps? If so, what are the gaps and who is willing to pay for the gaps to be filled?
Does the insurance industry come into play in your business idea? Are they trying to mitigate risks that have value to them?
Perhaps your interviews could examine the perifery of the security world.
The questions are the path way to the answers.
JudySeptember 15, 2021 at 9:15 pm #2035Judy EvansKeymaster
Your idea of interacting with the threat assessment world is excellent! Nothing ventured nothing gained.
Did you know that hardest part of starting any business is the identification of the right idea? And this process should not be rushed.
JudySeptember 23, 2021 at 2:12 pm #2061Ryan FlavelleParticipant
Have you seen this video with LCol Grossman? Are you familiar with his work? It might be helpful.
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