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  • #3117
    Mark Nasmith

    Judy / Erin;

    I’ve come across two types of canvases, one on this course, one on a different and related course I’m taking. One is the Business Model Canvas, the other is a Lean Canvas. There are many shared sections, such as: Customer Segments, Channels, UVP, Cost Structure, Revenue Structure. They differ in Business Model having Key Partners, Key Activities, Key Resources, and Customer Relationships. The Lean Canvas has Early Adopters, Unfair Advantage, High-Level Concept, Problem, Existing Alternatives, Solution and Key Metrics.

    My questions are:
    1) Are they in fact different canvases for different purposes?
    2) As directed, we’ll stick to the Business Model Canvas?
    3) Space is quite limited, but should we consider some aspects of the Lean Canvas for inclusion in the Business Model Canvas?
    4) Are there any teaching points either of you have with regard to either canvas, or the relationship between the two?



    Judy Evans


    Darned good question!

    There are indeed many canvases for different purposes or for different decision making processes.

    A canvas is an efficient way to compile and present information in a compressed and visual process. Once you complete a business model canvas, you can visually see what to include in a full business plan. You can use the canvas as a start-up planning tool or a business evoluation tool, i.e. considering an expanded marketplace or adding new products or services.

    You can also align the terminology in a canvas with the terms that resonate with your mind and your decision requirements at the time.

    A canvas can also be used to capture staff or customer dialogue and capture their thoughts and ideas visually.

    Since 80% of adults are visual learners, these visual tools are powerful.


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