Hi Kody,
I’m glad the canvas is helping you evolve your business model. I love the canvas process for this reason. Imagine if you were still iterating your business model, but using a business plan to do that… anytime you had an insight on something that needed to change, you’d have to go through all of those pages of the business plan to make the adjustments! The canvas is where you create and iterate, the plan is where you being to implement.
Deciding on your products is going to completely hinge on who you are targeting and understanding what they are looking for. People who buy from Ikea and Leons are motivated by price and convenience. Those are not your people, because they are very clearly not looking for heirloom pieces they can pass down to family members. They are giving up quality for price and convenience. You want to understand the people who are willing to wait longer and pay more, in order to get the craftsmanship you can offer.
There will always be more money in custom work. Over time, you will probably get more efficient once you can see patterns in what people are looking for. You might have a base design you can modify to achieve custom needs/wants, instead of starting from scratch with every project.
Erin.