Reply To: Understanding the Customer

Home Forums 3. Ideate Section Discussion (Oct 10 to Oct 16) Understanding the Customer Reply To: Understanding the Customer

Judy Evans


As I reflect on the floods of 2013 in southern Alberta and the fact that my community was 95% flooded, and my work in business recovery, I recall how we tried to help businesses develop continuity plans, with very little success. Perhaps they were too stressed, to raw, to overwhelmed and the list goes on.

When is the best time to plan for an emergency? And why should a business plan for the worst? And how do we get people to think in risk management terms?



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