These are great points to consider. I have given a lot of thought to what Tidybases ‘why’ is over the last few days. Actually, I have been so focused on the current operations and future planning side of things over the last few months that I have neglected to think about the business essence itself. I have my old notebook here, which I just pulled out. It is from 2020, as I was still in the planning stage. I can see the 30 or so potential business names I was looking at, the analysis of the market I had done, and a number of other parts of the planning stage. This has also given me some perspective to see what has worked, what has not, and what needs to be done. Reading the early notes combined with the lessons learned along the way, I am going to really try to define the ‘why’ over the next few days/weeks.