I think its interesting how easily a WHY flows from community development. I think this is why I love social enterprise development so much. If only businesses could find ways to make the same emotional connection that flows so easily from from nonprofits and charities.
I don’t think you’re going to have a hard time building a community of care around your idea. So many Canadians have deep gratitude for Veterans and want to know how to do more.
Excellent story telling around your WHY.