Reply To: Finding The True ‘Why’

Home Forums 2. Inspire Section Discussion (Oct 3 to Oct 9) Finding The True ‘Why’ Reply To: Finding The True ‘Why’

Erin Melnychuk

Hi Kyle,

Perhaps another way to come at this, is to consider within all of the competition in this space, why would someone choose you? What makes your services better or different than everything which already exists? This is a crowded space with immense competition. Some folks try to compete on price, but in my humble opinion, that’s a losing race to the bottom for everyone. As you say, there’s lots out there delivering terrible quality, because they are caught in this trap. How else might you position yourself differently? Is there a way in which you deliver your services which builds trust differently? Taps into convenience differently? Uses products better for the planet? These are the spaces which help you innovate on what’s out there.

Give that some thought and see where it takes you…

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