Reply To: Lonnie Croal – Introduction

Home Forums 1. Participant Introductions (Oct 3 to Oct 9) Lonnie Croal – Introduction Reply To: Lonnie Croal – Introduction

Erin Melnychuk

Hi Lonnie,

Whoever applied the “build it and they will come” metaphor to business is full of it! Nothing could be further from the truth. There is simply way too much noise out there. You need to design something which cuts through and then tell your story to anyone who will listen.

Thank you for sharing,

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