I love your approach. You’ve launched in one market and have worked out many of kinks in the model. Now you’re ready to replicate the model. In these growth models, it’s mission critical to grow organically and not scale too aggressively. Take your model to the next market, implement it there. New challenges will come up you’ll need to figure out. Then move on to the next, the next, and the next. In time, you’ll have encountered most of the challenges you’re likely to and will have your launching process down pat and you can build it out almost like a franchise with everything documented and this becoming a ‘turnkey’ launch in each community you grow into. Over time, you just need to identify the team on the ground in each community and they get the ‘kit’ which walks them through step by step. ~Erin.
