Reply To: Christine Why?

#2741
Judy Evans
Keymaster

Christine,

Your ‘why’ provides a perfect foundation for marketing and messaging. Passion is the most powerful connection between an organization and their customers/stakeholders.

When I teach and facilitate the development of vision, mission and purpose statements for nonprofit organizations, I often see statements that are inward focused only where a statement that is both inward and outward focused is the most powerful and versitile.

Judy

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