Reply To: Christine Why?

#2739

Thank you Eric.

Hi Erin, I think the customer’s why is going to be close to their heart as well and it will be that compassion that will drive people to participate in these banner programs. Having the opportunity to commemorate a loved one by joining a remembrance activity and sharing their veterans’ stories is exactly the reason people have chosen to participate in the township program I currently manage. I know from doing my interviews that people have actually been waiting for a program such as this so they could have a way to publicly show their gratitude. They want their loved ones remembered, and they want others to know their names and faces. The support for a program such as this is there but you are correct, getting the language down pat will be critical as will the execution of our expansion so I’m really hoping this course can help me to figure that language out. Right now I’m just speaking from my heart which I’m sure is not very business-like.

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