Wow, that really resonated for me! I can see how deep this resides within you. Because a nonprofit essentially has a 2 customer model (funders/donors and the beneficiary), what do you think each customer’s why might be? Why would they care about this in the same way you do? I think we inherently understand, but I’m curious how you would frame it. Getting this language down pat will be critical in your fund development efforts. ~Erin.
