Reply To: Jeremy’s Ideation

Erin Melnychuk

Hi Jeremy, Here’s an alternative perspective… it’s not giving away profit, it’s an investment in your marketing. I think it’s a brilliant way to go. I’ll also (respectfully) challenge your comfort of focusing on friends and family. Your business will not be sustainable with just them as your informants and customer base. You need to learn from a broader customer pool, about what they like/dislike, or your products may not resonate outside of people who already feel loyal to you. It’s uncomfortable to engage with people outside of your immediate network, but it is also essential. ~Erin.

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