Yes… it’s natural to overthink in this area, as you should! We live in a time when every type of business already exists. Within all of that noise, we somehow need to get crystal clear on why your canoe school is better/different than any other option which exists. The best way to do that is to get to know your ideal customer as deeply as possible… what are their needs, what frustrates them about the other offerings, what do they hope to gain that they can’t get anywhere else? This level of ’empathy’ with our desired customer base allows us to design a solution to meet their specific needs. This becomes your unique value proposition. It’s about how you’ll position yourself uniquely in a noisy space.
Let me know if you have any questions, or if you want to brainstorm this together.