Reply To: Why Hops

#2331
Erin Melnychuk
Moderator

Excellent, Dexter. Your entry point into this business is a bit different than others, so it makes sense that you are almost ‘reverse engineering’ your WHY. You have an asset already, in your hops, which you’re exploring how to leverage. You didn’t wake up one day and realize this is your purpose, and that’s ok. Lots of businesses are about leveraging existing assets. The trick for you will be figuring out who sees value in what you’ve got. You’ve got a few potential customer types, and now you need to figure out who will zero in on, and build a business model around that.

e.

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