I love how clear and concise this is! There is a direct line of sight between meeting your own goals and meeting a need in your community. Very good.
This wasn’t part of the exercise, but I’m curious if you have a vision for your ice cream shop? Is it mostly to go? Is it a space you want people to stay and mingle in? Is it everyday ice cream? could it be high end gelato? Will you serve anything beyond ice cream? Etc. There’s so many ways you can build this, and because something like this doesn’t yet in your community, you have lots of room to get creative here!
e.