Hi Neil,
Ready your post got me thinking about, what is now referred to as the ‘experience economy’. This is a fancy way of saying that people will buy based on how they feel when they experience your product/service. They want to buy an experience more than they want just any old product or service. I think you’ve really connected with that in your customers’ WHY. You’ve connected with their values, which is one part of ‘feeling’ but the aspects of mindfulness and self determination really start to connect with what they will experience.
I would encourage you to keep thinking more about the experience you are selling.
e.