Hi Laura,
You have put so much thought into your personal WHY, your business’ WHY, and your customers’ WHY… Bravo!
I wonder if there are specific, peer reviewed and published studies, which validate your desired approach? This would be a quick way to sell your concept to cattle ranchers and feed companies. Otherwise, I wonder if there is step in your process which is research related, to prove this approach first? Seems like something you might be able to partner with a university on. Or in Alberta, we have a crown corp, called Alberta Innovates, which often tackles big innovation related research. Since Alberta is a significant beef producer, they might be interested.
e.