Reply To: Ideate – Discussion – Glen Morrison

Erin Melnychuk

Hi Glen, I can appreciate the struggle! If it makes you feel any better, I’ve worked with businesses who have been operating for a while and still don’t have a clear idea who their customer is. You’ve identified a great place to start. Now, you’ll be able to build a ‘prototype’ around this starting place. You’ll begin the process of testing your assumptions associated with your business model design. This will begin to give you market based feedback you can use to adapt and refine your business model. What do you feel will be required to validate your model? Erin.