Reply To: Module 2

Chris Ayotte

Good evening, Erin.

Thanks for the prompt. The Discovery Interviews are very helpful and have given me some great insight from those on the inside of the market I am targeting. My thinking on my value proposition and where I can provide a unique service is better refined; I’m sure this will get even better with more interviews.

I would be interested to understand how to avoid the opposites game with the value map. In other words, are pain relievers are just the opposite of the pains? I am finding a few areas where it seems redundant and less creative. Likely my inexperience, but thoughts would be helpful.

Finally, the marketing campaign seems like a bridge too far based on time needed and contacts required. Building it will be an interesting exercise, but I’m not sure the launch and monitor part is achievable. Any advice on this would be welcome.